Marketing Lead

Location: Remote

Primary responsibilities include: 

  • Execute a results-driven marketing strategy;

  • Develop strategies and tactics to boost Acorn's reputation and drive qualified traffic;

  • Deploy successful marketing campaigns from ideation to execution;

  • Maintain a unified brand voice across all media channels;

  • Produce engaging and valuable content for our website and social media that attracts our target audience;

  • Collaborate with the COO and CEO to create a marketing calendar; 

  • Measure and report on performance of marketing campaigns;

  • Interact with users and respond to social media messages, inquiries, and comments, with the assistance of the communications team;

  • Review platform analytics and create reports on key metrics.


  • Passion for and experience in marketing campaign implementation;

  • Knowledge of website analytics tools (Google Analytics, NetInsight, Webtrends, etc.);

  • Up-to-date with the latest trends and best practices in online marketing and measurement;

  • Strong copy-writing and copy-editing skills;

  • Excellent oral and verbal communication skills;

  • Computer literacy and experience with Google Drive.

  • Willingness to learn other platforms, like Slack;

  • Outstanding organizational and time management skills;

  • Detail-oriented approach with ability to work under pressure and meet deadlines;

  • Commitment to empowering teachers and school administrators by elevating their voices and bringing to attention their efforts to support students and advance the education sector;

  • Enthusiasm to learn and grow.

Commitment Expected:

While Acorn appreciates anytime that a volunteer is willing to give, for this position we would like to see someone willing to commit at least 3-8 hours a week for 3 months. 


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Acorn is an education impact studio dedicated to empowering schools and educators. We are a registered 501(c)3 non-profit organization.


150 Sutter St #766, San Francisco, CA 94101


© 2020 by Acorn Labs Inc. 

Images from Freepik by slidesgoUpklyak, and stories