Director of Marketing
Location: Remote
Primary responsibilities include:
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Execute a results-driven marketing strategy;
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Develop strategies and tactics to boost Acorn's reputation and drive qualified traffic;
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Deploy successful marketing campaigns from ideation to execution;
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Maintain a unified brand voice across all media channels;
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Partner with internal teams to understand target audiences
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Identify and develop appropriate audiences for earned, owned and paid social campaigns
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Follow SEO best practices to reach target audiences
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Test and analyze data sets for reaching target audiences
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Responsible for growth targets in reach, retention, and revenue
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Presenting results of monthly content optimization tests to the team
Qualifications:
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Commitment to empowering teachers and school administrators by elevating their voices and bringing to attention their efforts to support students and advance the education sector;
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Professional Experience in Marketing (either as a MBA student or a Bachelors with 1+ year of professional experience)
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Verifiable history in driving organic & paid audience growth on social media
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Passion for and experience in social media marketing campaign implementation;
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Knowledge of website analytics tools (Google Analytics, NetInsight, Webtrends, etc.);
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Up-to-date with the latest trends and best practices in online marketing and measurement;
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Outstanding organizational and time management skills;
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Detail-oriented approach with ability to work under pressure and meet deadlines;
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Enthusiasm to learn and grow.
Commitment Expected:
While Acorn appreciates anytime that a volunteer is willing to give, for this position we would like to see someone willing to commit at least 3-8 hours a week for 4 months.