Director of Marketing

Location: Remote

Primary responsibilities include: 

• Execute a results-driven marketing strategy;

• Develop strategies and tactics to boost Acorn's reputation and drive qualified traffic;

• Deploy successful marketing campaigns from ideation to execution;

• Maintain a unified brand voice across all media channels;

• Partner with internal teams to understand target audiences

• Identify and develop appropriate audiences for earned, owned and paid social campaigns

• Follow SEO best practices to reach target audiences

• Test and analyze data sets for reaching target audiences

• Responsible for growth targets in reach, retention, and revenue

• Presenting results of monthly content optimization tests to the team

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Qualifications: 

• Commitment to empowering teachers and school administrators by elevating their voices and bringing to attention their efforts to support students and advance the education sector;

• Professional Experience in Marketing (either as a MBA student or a Bachelors with 1+ year of professional experience)

• Verifiable history in driving organic & paid audience growth on social media

• Passion for and experience in social media marketing campaign implementation;

• Knowledge of website analytics tools (Google Analytics, NetInsight, Webtrends, etc.);

• Up-to-date with the latest trends and best practices in online marketing and measurement;

• Outstanding organizational and time management skills;

• Detail-oriented approach with ability to work under pressure and meet deadlines;

• Enthusiasm to learn and grow.

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Commitment Expected:

While Acorn appreciates anytime that a volunteer is willing to give, for this position we would like to see someone willing to commit at least 3-8 hours a week for 4 months. 

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