Marketing Lead

Location: Remote

Primary responsibilities include: 

• Execute a results-driven marketing strategy;

• Develop strategies and tactics to boost Acorn's reputation and drive qualified traffic;

• Deploy successful marketing campaigns from ideation to execution;

• Maintain a unified brand voice across all media channels;

• Produce engaging and valuable content for our website and social media that attracts our target audience;

• Collaborate with the COO and CEO to create a marketing calendar; 

• Measure and report on performance of marketing campaigns;

• Interact with users and respond to social media messages, inquiries, and comments, with the assistance of the communications team;

• Review platform analytics and create reports on key metrics.​

​

Qualifications: 

• Passion for and experience in marketing campaign implementation;

• Knowledge of website analytics tools (Google Analytics, NetInsight, Webtrends, etc.);

• Up-to-date with the latest trends and best practices in online marketing and measurement;

• Strong copy-writing and copy-editing skills;

• Excellent oral and verbal communication skills;

• Computer literacy and experience with Google Drive.

• Willingness to learn other platforms, like Slack;

• Outstanding organizational and time management skills;

• Detail-oriented approach with ability to work under pressure and meet deadlines;

• Commitment to empowering teachers and school administrators by elevating their voices and bringing to attention their efforts to support students and advance the education sector;

• Enthusiasm to learn and grow.

​

Commitment Expected:

While Acorn appreciates anytime that a volunteer is willing to give, for this position we would like to see someone willing to commit at least 3-8 hours a week for 3 months. 

​